I am a digital marketing and communications generalist with over 20 years of experience leading digital strategy for national B2C social impact campaigns, building and managing teams, developing digital products, establishing partnerships, creating content strategy, and marketing for non-profit organizations and media companies. The throughlines in my career have been my passion for empowering young people through media, the intersection of youth, technology, and well-being, and the importance of social impact in my work. I founded the youth marketing company Ypulse.com in 2004 and sold it in 2010. It continues on today as the leading authority on Gen Z and Millennials: today’s tweens, teens, college students, young adults, and young parents.